How to Sell a Protein Cookie: A Guide for Bodybuilders Mar 21, 2022

Recently, I appeared as a guest on the RX Muscle podcast with host Dave Palumbo. He asked about advice I would give to a bodybuilder selling a protein cookie to generate income. So in this...

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The Secret to Website Growth: How I Created One of the Internet’s Most Popular Websites Mar 06, 2022

In 2002, I launched what would eventually become one of the internet’s most popular websites: infomercial ratings.com. The site featured consumer reviews and ratings of popular as seen on TV...

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Surviving Amazon: 9 Proactive Steps I Implemented To Successfully Counteract The Amazon Effect Jan 28, 2022

My most lucrative business endeavor is Workoutz.com, a global supplier of high-performance exercise equipment and sporting goods. It has been in operation since 2007. At some point, there were...

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This Is Why Everything Goes On Sale At The End Of The Year (During The Holidays) Jan 13, 2022

During the holidays, almost every retailer has some type of sale. But why? Today, I’m going to fill you in on a secret that almost no one knows.

Welcome to Leonard Innovation. My name is...

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The [Waning] Importance of Traditional Advertising As We Head Into the Future Dec 21, 2021

Is advertising important? I would probably guess that most would say that it is. Well, today we are going to explore advertising, as a business necessity, on a more sophisticated level. Afterall,...

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Don’t Worry About Sole Proprietor Vs LLC: Do This Instead Dec 14, 2021

When starting a business, many entrepreneurs spend too much time deciding whether to organize as a sole proprietor or LLC. Let me explain what you should be focusing on instead.

So, you’ve...

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