How do you make money as a bodybuilder or physique athlete? When it comes down to it, bodybuilding is not much different from other sports or contests, in that that only a fraction of the...

Recently, I appeared as a guest on the RX Muscle podcast with host Dave Palumbo. He asked about advice I would give to a bodybuilder selling a protein cookie to generate income. So in this...

In 2002, I launched what would eventually become one of the internet’s most popular websites: infomercial ratings.com. The site featured consumer reviews and ratings of popular as seen on TV...

My most lucrative business endeavor is Workoutz.com, a global supplier of high-performance exercise equipment and sporting goods. It has been in operation since 2007. At some point, there were...

During the holidays, almost every retailer has some type of sale. But why? Today, I’m going to fill you in on a secret that almost no one knows.

Welcome to Leonard Innovation. My name is...

Is advertising important? I would probably guess that most would say that it is. Well, today we are going to explore advertising, as a business necessity, on a more sophisticated level. Afterall,...